Independent creative studio · Est. 2015 · Available for new projects

Your content deserves a studio.

You create. I produce. Photos, videos, websites, and online shops that make your content look as good as the ideas behind it.

See the work Start a project →

BasedHome studio · by appointment

WorkingWorldwide, remote-first

ForCreators, founders & small brands

What I do

06 services · one studio

01PhotographyProduct, portrait, and editorial images that make your feed and your shop look their best.

02VideoShort-form and brand video that turns your ideas into content ready to post.

03WebsitesFast, personal sites that feel like you, never like a template.

04Online ShopsSquarespace and Shopify stores set up to actually sell, with every detail handled.

05BrandingA look and voice that stays unmistakably yours across everything you post and sell.

06Content & GrowthContent, SEO, and marketing tuned for how people and AI search now, so the right audience finds you.

Selected work

See all seven →

A decade of helping women-led studios and small brands find their voice.

Flagship · Branding · Web · Photography

SF Ceramicist

A full identity, a Squarespace storefront, and original product photography for a celebrated San Francisco ceramic artist.

Brand IdentitySquarespacePhotography

Read the case study →

Design · Web · Photo

D*GLOW

Holistic coaching brand, site, and photography.

Web · E-commerce

Otta Italy

Shopify storefront for a Florence silk brand.

Brand Identity

Cushion Däna

Identity for a handmade cushion brand.

Otta Italy concept redesign — cinematic scrolling homepage

Personal Project · Concept Redesign

Otta Italy, Reimagined

A personal exploration beyond the client brief: the Otta homepage rebuilt as a cinematic, scroll-driven experience with full-bleed video and real CSS 3D transitions.

Personal ProjectCinematic ScrollCSS 3D

View the concept redesign →

The studio

Hi, I'm Rosha.

Monty Pascal is my studio, run from a home office where the coffee's good and the attention is undivided. For over a decade I've helped Bay Area creators, artists, and women-owned brands look and sell like themselves.

When you work with Monty Pascal, you work with me, start to finish.

More about me →

← Home

Women-owned brands

Selected work · 2015–2026

A decade of helping women-led studios and small businesses find their voice, with identity, websites, photography, and shops that feel considered and personal. Every project here is real client work.

Flagship · Branding · Web · Photography

SF Ceramicist

A celebrated San Francisco ceramic artist needed a home to show and sell her work. I built the full identity, designed a Squarespace storefront, and photographed every piece.

Brand IdentitySquarespacePhotography

Read the case study →

Web · Photography

Bay Area Fine Artist

A portfolio site plus photography of the artist and her installation work.

Read →

Web · E-commerce

Otta Italy

A Shopify storefront for a silk scarf brand in Florence, Italy.

Read →

Brand Identity

Cushion Däna

Logo and identity for a handmade meditation cushion brand.

Read →

Design · Web · Photo

D*GLOW

Design, photography, and a Squarespace site with a course portal.

Read →

Branding · E-commerce

College Aunties

Branding and a Squarespace shop for a business serving Stanford students.

Read →

Web · Portrait Photo

Inner Oak Wellness

A website and portrait photography for a yoga and psychiatry practice.

Read →

Art Direction · Styling · Photography

JBRAND

A rooftop denim campaign — styled, art-directed, and shot in San Francisco.

Read →

Beyond client work

Personal Project · Concept Redesign

Otta Italy, Reimagined

A personal exploration beyond the client brief: the Otta homepage rebuilt as a cinematic, scroll-driven experience with full-bleed video and real CSS 3D transitions.

Personal ProjectCinematic ScrollCSS 3D

View the concept redesign →

← Home

About · Monty Pascal

Hi, I'm Rosha.

I'm a designer and photographer with a product designer's brain and a photographer's eye. Over fifteen years I've designed for Bay Area startups, artists, and women-owned studios, including early product and brand work at companies like Apple and Instart Logic.

Monty Pascal is the studio I run from home, where I get to do that work the way I like best: closely, personally, and end to end. I lean on modern tools, including AI, to move faster and reach further, but every project is shaped by a human hand and a real point of view.

— Rosha, Los Altos, California

How I work

01

One person, start to finish

You talk to the person doing the work. No account managers, no handoffs, no telephone game.

02

Everything under one roof

Photo, video, brand, website, and shop, produced together so it all feels like one considered whole.

03

Fast, without cutting corners

Modern tools and a decade of practice mean quick turnarounds that still feel handmade.

Services

06 · one studio

01PhotographyProduct, portrait, and editorial images for your feed and shop.

02VideoShort-form and brand video, ready to post.

03WebsitesFast, personal sites that feel like you.

04Online ShopsSquarespace and Shopify stores set up to sell.

05BrandingA consistent look and voice across everything.

06Content & GrowthContent, SEO, and marketing so the right people find you.

← All work

Flagship case study

SF Ceramicist

A cohesive brand, a storefront that sells, and photography that does the pieces justice.

ClientSF ceramic artist

ServicesBranding · Web · Photography

PlatformSquarespace

RoleBrand & Web Designer

SF Ceramicist storefront with striped mugs and bowls

From the shoot

SF Ceramicist — red-striped mug held in hand

SF Ceramicist — ceramics, jewelry, and styled product photography

A celebrated ceramic artist wanted a digital home to display and sell her distinctive work.

The brief

Build a presence that felt as considered as the ceramics themselves: a memorable brand, a shop that was easy to run and easy to buy from, and images that captured the detail and texture of every piece.

What I did

Branding. Started with a discovery interview to understand her artistic vision, audience, and values, then designed a logo, palette, and typography that evoke elegance and craft, documented in a full set of brand guidelines.
Storefront. Chose Squarespace for its ease of maintenance and built a clean, intuitive shop with product categorization, detailed descriptions, responsive design, and a secure checkout, advising on the choices that saved her time and money.
Photography. Planned and shot every piece to highlight its detail and texture, edited for brand consistency, and optimized the images for fast loading.

Outcome

A professional, cohesive identity, a noticeable lift in online sales and engagement, and a library of images that keep drawing buyers in.

← All work Next: Otta Italy →

← All work

Case study

Bay Area Fine Artist

A quiet portfolio site that lets the work do the talking.

ClientBay Area fine artist

ServicesWeb Design · Photography

RoleArt Director & Designer

Bay Area Fine Artist portfolio website on a tablet

An established artist needed a home for her work online.

What I did

I art-directed and designed a restrained portfolio website that puts her drawings first, then photographed both the artist and her installation project so the site had real, original imagery to build on.

Outcome

A calm, gallery-like site where the art leads and nothing competes with it.

← All work Next: Otta Italy →

← All work

Case study

Otta Italy

An online shop as vivid as the scarves it sells.

ClientSilk scarf brand, Florence

ServicesWeb · E-commerce

PlatformShopify

A silk scarf maker in Florence wanted to sell her artful designs online.

What I did

I consulted on best practices for selling internationally, then designed and built a Shopify storefront that gives her colorful, hand-painted designs room to shine while keeping the buying experience simple.

Concept exploration

As a personal exploration beyond the brief, I reimagined the homepage as a cinematic, scroll-driven experience — full-bleed video and photography with real CSS 3D transitions between each fiber collection.

Concept redesign — cinematic hero with a linen scarf over the Tuscan hills

Concept redesign — Deep Elegance velvet collection panel

Concept redesign — Artistic Workmanship in Florence story section

View the concept redesign →

Outcome

A storefront that reflects the artistry of the product and is ready to ship worldwide.

← All work Next: Cushion Däna →

← All work

Case study

Cushion Däna

A calm, considered identity — and the shop and photography that carried it forward.

ClientMeditation cushion brand

ServicesBrand Identity · Photography · Web

Made inCalifornia

Personal Project · Concept Redesign

Cushion Däna, Reimagined

As a personal exploration beyond the brief, I imagined what a Cushion Däna homepage could look like as a cinematic, scroll-driven experience — new dimensional product photography and a swatch-flip motion language built around the brand's own story. Scroll inside the frame below to try it, or open the full experience.

cushiondana-redesign.html

Scroll to explore ↕

Open the full experience →

A maker of handmade meditation cushions needed a mark as grounded as her craft.

What I did

Brand identity. Designed the logo and identity system, including a soft, stacked motif that echoes a row of cushions, applied to a tactile hang tag that reads "handmade in California."
Photography. Art-directed and shot product photography for the full line of cushions, capturing the texture and color of each handmade piece.
Online shop. Designed and built a Squarespace storefront to bring the collection online.
Refresh. Returned a few years later to redesign the site into a more current, updated look.

From the shoot

Cushion Däna — mustard linen meditation cushion, product photography

Cushion Däna — navy meditation cushion, product photography

Outcome

A warm, minimal identity that feels handmade and intentional, just like the product.

← All work Next: D*GLOW →

← All work

Case study

D*GLOW

A holistic coaching brand built to grow.

ClientHolistic coach

ServicesDesign · Photography · Web

PlatformSquarespace

From the shoot

D*GLOW — black and white garden portrait

A holistic coach wanted a warm online presence and room to grow into teaching.

What I did

I provided design and photography and set up a Squarespace site, including the groundwork for a future course portal so she could add online programs when she was ready.

Outcome

A calm, personal brand and a site built to expand as her practice does.

← All work Next: College Aunties →

← All work

Case study

College Aunties

Branding and a shop for a business that brings home closer.

ClientCare-package service

ServicesBranding · E-commerce

PlatformSquarespace

A service sending heartfelt care packages to Stanford students needed a brand and a shop.

What I did

I consulted on best practices, designed the branding, and built a Squarespace e-commerce site that captures the warmth of the idea and makes ordering easy for busy parents.

Outcome

A friendly, trustworthy brand and a shop ready to take orders from day one.

← All work Next: Inner Oak →

← All work

Case study

Inner Oak Wellness

A grounded home for a yoga and psychiatry practice.

ClientWellness practice, Palo Alto

ServicesWeb · Portrait Photography

PlatformSquarespace

Portraits from the shoot

Inner Oak Wellness — practitioner portrait

Inner Oak Wellness — practitioner seated portrait

Inner Oak Wellness — practitioner portrait against white

A practice blending yoga and psychiatry needed a calm, credible website.

What I did

I provided guidance on structure and messaging, photographed portraits that set the right tone, and built a Squarespace site that feels as calm and welcoming as the practice itself.

Outcome

A warm, trustworthy site that helps the right clients feel at ease before they ever book.

← All work Next: JBRAND →

← All work

Case study

JBRAND

A rooftop denim campaign — styling, art direction, and photography.

ProjectDenim campaign · spec editorial

ServicesArt Direction · Styling · Photography

LocationRooftop, San Francisco

JBRAND denim campaign — model seated on a rooftop beam against the San Francisco skyline

The campaign lookbook

JBRAND, as an editorial lookbook

I remastered the shoot into a full campaign lookbook — a standalone editorial with its own art direction, sequenced plate by plate. Scroll inside the frame below to preview it, or open the full experience.

jbrand-lookbook.html

Scroll to explore ↕

Open the full experience →

A denim label meets the city at eye level — raw indigo against weathered rooftop timber, shot in one afternoon of west-facing light.

What I did

I styled, art-directed, and shot this denim campaign on a San Francisco rooftop — building the looks, casting the setting against the skyline, and directing a run of editorial frames. The set was recently remastered: cleaned, color-graded, and sequenced into a campaign lookbook.

The campaign

JBRAND — model reclining on a weathered rooftop beam in a white tank and indigo denim

JBRAND — cropped denim jacket and low-rise flap-pocket jean, back view

JBRAND — ribbed halter and full-length bootcut denim

JBRAND — white tank and indigo straight-leg denim, front

JBRAND — at the rooftop rail, San Francisco skyline behind

JBRAND — cropped jacket, over the shoulder, back-flap detail

JBRAND — indigo denim detail, contrast topstitch and whiskered fade

Outcome

A cohesive rooftop denim story — my styling and photography, remastered into a campaign the studio can show.

← All work Next: SF Ceramicist →

Let's make something

Have a project in mind?

hello@montypascal.com

Tell me a little about what you're building. I reply to everything personally.